Curios about me? ME?

I founded Creasoup, a creative solutions agency, back in 2010 and still run it today. Over the years, I've built and broken things across the internet: from launching platforms in kids' entertainment and sports marketing to writing copy, debugging servers at 2 AM, and designing whatever needed designing that week. I've never fit neatly into one box, and I've stopped trying. "Jack of some trades" isn't a disclaimer - it's a philosophy. In an age where AI can write your code and design your landing page, I believe the generalists who can connect the dots are more valuable than ever.

This blog is where I write about the messy intersection of technology, business, and creativity - the stuff I've learned from shipping products, making mistakes, and occasionally getting things right. When I'm not overthinking growth strategies or nerding out about the future of AI-assisted work, I'm chasing a toddler around London who has very strong opinions about dinosaurs.

Welcome to my corner of the internet.